Fresh off the heels of adding the iPhone 12 Pro camera pack, FilmConvert has Tweeted that it has added the Sony a7R IV to the mix and updated the Sony a7s III camera pack to include the S-Cinetone picture profile, which is based on VENICE color science. 

If you're unfamiliar with FilmConvert, they create color grading tools that allow filmmakers to easily match different camera sources. With FilmConvert Pro and the more robust FilmConvert Nitrate, content creators can apply different film stock emulations and grain to the image which can be further tuned to preference.

The company also has CineMatch that allows you to match log sources of different cameras. Let's say you're shooting Sony S-Log3 with one camera and Canon C-Log with another. With CineMatch, you can download the camera pack to match both log sources to a single log profile and grade from there. This drastically cuts down the time to match two different sources.

Or, if you're shooting with a camera and prefer the look of another, say ARRI, you can apply that log profile to the camera and grade from there. 

With the addition of the Sony a7R IV and a7s III with S-Cinetone, it gives filmmakers that much more freedom to create. Users with FilmConvert Pro, FilmConvert Nitrate, or CineMatch can download any new camera pack for free.

If you're new to the software, there are plugin options for Premiere Pro, After Effects, Media Composer, DaVinci Resolve, and Final Cut Pro. The company is having a 40% off sale where you can get all platform plugins for $149 (regularly $249). Individual plugins are only $99.

CineMatch is also available at a discount for $119. Plus, both programs offer a free trial before you need to commit. 

You can find out more over at FilmConvert and CineMatch