With the end of the year coming upon us, LensRentals.com has released its list of the most popular camera rentals for 2021. While Sony enjoyed three of the top five spots for cinema cameras, it was the Canon C70 that won the Christmas turkey. And it wasn’t even close.

The top five shook out like this:

  1. Canon EOS C70 Cinema Camera (RF)
  2. Sony FX3 Full-Frame Cinema Camera
  3. Sony Alpha 1
  4. Sony FX6 Full-Frame Cinema Camera
  5. Blackmagic Pocket Cinema Camera 6K Pro (EF)

Just outside of the top five, looking in, comes contenders for notable mention: the RED DIGITAL CINEMA KOMODO 6K Camera Production Kit and the Nikon Z 7II

The LensRentals report also stated that the C70 was the most popular “by a large margin,” and attributes this mainly to the popularity of Canon’s Mirrorless RF lens mount.  “It really further solidifies the industry’s response to Canon’s RF lens mount”  states Lensrentals’ editor Zach Sutton. “The RF lens mount continues to grow in its market share as more people trade in their DSLRs and move to the Canon mirrorless platform.”

LensRentals also indicated that the remainder of the top 20 consisted of lenses, a light package, and video accessories, including the small HD 24” 4K pro monitor and the Blackmagic ATEM 2 Advanced panel. This could underscore that with more social portals focusing on video, that this style of content creation is more widespread than in previous years. “Additionally, it seems that the professional video market has really taken over from previous years, with much of the list for 2021 being in the professional video camera department,” Sutton added.

Leading the still camera rentals was the Sony Alpha 1, which came in as the number three rental overall.

Read more from the report at LensRentals’ blog here.

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