You can get creative no matter where you are!
Grace Wells (@gracewellsphoto) has gained fame on TikTok for her innovative commercial series, “Making Epic Commercials for Random Objects,” highlighting everything from a potato to a paperclip, cotton candy to toilet paper. The series started out as a personal creative exercise and caught the attention of big brands that have brought her on to amplify their products in a new way.
We sat down with Grace to hear about how she sets the scene and creates commercials for social media and beyond with the help of Adobe Creative Cloud tools.
How and where did you first learn to create and edit video content?
In 2018, I bought my first camera and took up photography as a hobby. I very quickly realized that I was completely drawn to video. With every photo I took, I found myself thinking, “this would make such a great video!” I set out on a mission to learn as much as I could about video production and editing. Three years and a million tutorials later, I’m super proud to say I’m self-taught. I like to call myself a lifelong student at the “University of YouTube.”
How do you set up your workspace?
My workspace is pretty fluid. I’m constantly moving between my home, my studio, and sometimes further afield when shooting on location. It’s not the easiest thing to manage — I like to be overprepared and am always carrying around an obscene number of external drives and SD cards. One constant is that I’m obsessed with seltzer and pretty much always have a can on hand.