Netflix is hoping to cash in on all your '90s nostalgia with the help of Nickelodeon cartoons.
They just signed an exclusive deal with Nick to bring all their Nick Toons and shows exclusively to the streamer. Brian Robbins, President of Nickelodeon said in a statement:
“Nickelodeon’s next step forward is to keep expanding beyond linear platforms, and our broader content partnership with Netflix is a key path toward that goal. The Nickelodeon Animation Studio is home to the world-class artists and storytellers behind some of the most iconic characters and shows ever made, and our head of Animation, Ramsey Naito, has been building on that legacy over the past year by ramping up development and production exponentially. The ideas and work at our Studio are flowing, and we can’t wait to work with Melissa and the Netflix team on a premium slate of original animated content for kids and families around the world.”
This is a powerful statement, but I just wanted to know when I could watch Ren and Stimpy.
For that, here is what Netflix’s Vice President of Original Animation, Melissa Cobb, had to say:
“Nickelodeon has generated scores of characters that kids love, and we look forward to telling wholly original stories that re-imagine and expand on the worlds they inhabit. We’re thrilled to continue collaborating with Brian Robbins, Ramsey Naito, and the creative team at Nickelodeon in new ways as we look to find fresh voices and bring bold stories to our global audience on Netflix.”
Again, this is a very political statement without clear dates, but the catalog is coming to Netflix and that's a reason to celebrate. Especially since The New York Times is reporting that their sources said the deal was worth more than $200 million to Nickelodeon. Cha-ching.
This covers the growing pressure on Netflix to keep up with streamers like Disney+ and Amazon.
They'll continue to try acquiring and developing new stuff with these characters in hopes of tying a new generation to chairs and making them subscribe to Netflix. It will be interesting to see what happens when they are out of nostalgia to purchase. Hopefully, they'll continue to create new shows with new creators moving forward.