How Did Private Screenings Boost the 'WW84' Box Office?

Credit: Warner Bros.
Did you rent out a theater to see Wonder Woman 1984

Wonder Woman 1984 set a pandemic weekend box office record, bringing in $16.7 million from 2,100 North American theaters over its debut weekend. Obviously, this is a down year thanks to theater closures, but Wonder Woman took a very interesting approach to achieve its box office success. 

Warner Bros. claims that over 10,000 theaters in North America were used to watch Wonder Woman 1984 on the big screen. That means 12% of the $16.7 million opening weekend came from private showings.

That is an unprecedented number and return, even in a down year. 

We covered the idea that you can rent an AMC for $100, and we know the power of cinema to unite people. This is kind of a cool, and hopefully, safe, way to enjoy a movie with a lot of your friends. That additional box office certainly helped the movie, which has struggled worldwide. 

It's hard to judge WW84 on this year and these returns, but I think this is an awesome sign that movies can still foster that feeling of community experience. 

So what about the big question—how did Wonder Woman 1984 do on HBO Max? Warners has yet to provide hard numerical details on subscribers or viewership for WW1984 on HBO Max.

One thing we do know is that the film trended on Twitter and was the talk of the town on social media on Christmas day. 

Did you watch WW84 at home or in theaters? And would you book a private screening of a new film?

Let us know what you think in the comments!      

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