In the wake of NAB Show 2020 being canceled, companies who regularly attend the event are coming up with alternative ways to introduce the new products that would have been announced at that time. Many, including AdobeBlackmagic DesignCooke Optics, and Zhiyun, are resorting to virtual press events or livestreams. 

Sony originally had its livestream scheduled for April 20th, the same day as Canon, but has decided to move the event to Thursday, April 30th at 10 AM ET.

It's a smart move by Sony, even though the company announced its event first. It didn't seem like Canon was going to consider rescheduling their own. Why try and compete for eyes on the same day?

It's not uncommon for companies to try and one-up each other. RED recently announced a Solitary Series with a livestream, and days later, Blackmagic announced an event for the same day. This week, OnePlus released its new 8 Pro smartphone, and a day later, Apple rolled out the iPhone SE second generation. 

The Sony event will provide an update to its professional solution products, which will include the FX9, as well as updates to the company’s business direction and product strategy. It doesn't sound like the highly-anticipated Sony a7s III will be announced during the event, but Sony could provide new details about the camera. 

Additional information can be found on the Pro Sony website

Source: Sony