In what appears to be a day where Canon and Sony try to one up each other, Sony has teased a countdown for its next product, "a new concept" that will be announced September 14th, 9PM ET / 6PM PT. 

There's little known about what the concept could be, but rumors suggest it's the Sony a7C, an entry level 24MP mirrorless akin to the a7S III. 

Be sure to mark your calendars for the event which premieres in six days. What do you think will be announced? Rattle off in the comments below. 

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