In what appears to be a day where Canon and Sony try to one up each other, Sony has teased a countdown for its next product, "a new concept" that will be announced September 14th, 9PM ET / 6PM PT.

There's little known about what the concept could be, but rumors suggest it's the Sony a7C, an entry level 24MP mirrorless akin to the a7S III .

Be sure to mark your calendars for the event which premieres in six days. What do you think will be announced? Rattle off in the comments below.