As 'Top Gun: Maverick' Nears $1 Billion, We're Seeing the Power of Rewatchability

'Top Gun: Maverick'Credit: Paramount Pictures
How many times have you seen Top Gun: Maverick in theaters? 

The biggest box office in recent memory belongs to Top Gun: Maverick. The movie has crossed the $900 million mark and is chugging steadily toward $1 billion.

The numbers are meaty—a domestic total of $474.8 million, and $427.1 million more overseas. But the secret of its box office success might be the people who have seen it more than once. Paramount says 16% of Maverick′s audience has seen the film more than once, and 4% have seen it four times or more. That's huge. 

Top Gun: Maverick has an A+ Cinemascore, meaning audiences are enthusiastic about it. It also has a 96% on Rotten Tomatoes. But the idea that over 15% of its traffic comes from rewatching is kind of astounding.

We know that Marvel movies and Titanic drew similar numbers. People have always tried to see their favorite movies in theaters. I saw Lord of the Rings six times. I get it. But I love seeing a modern movie raking it in because it's good and because it entertains people. 

This is a very positive sign for the box office's health

Let me know what you think in the comments.      

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3 Comments

TopGun is the type of movie that people own, even if they don't "collect" movies .... like Marvel, like all the Disney movies, Bond, Mission Impossibles...etc

June 22, 2022 at 9:17AM

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Hollywood: "We need to make films more rewatchable."
Audiences: "Give us movies with [censored by AI for hate speech]."
Hollywood: "Whoa, WHOA! Not THAT rewatchable!"

June 22, 2022 at 12:53PM, Edited June 22, 12:55PM

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Edit the headline to: we’re seeing the power of non woke films.

June 24, 2022 at 8:29PM

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