As 'Top Gun: Maverick' Nears $1 Billion, We're Seeing the Power of Rewatchability

'Top Gun: Maverick'Credit: Paramount Pictures
How many times have you seen Top Gun: Maverick in theaters? 

The biggest box office in recent memory belongs to Top Gun: Maverick. The movie has crossed the $900 million mark and is chugging steadily toward $1 billion.

The numbers are meaty—a domestic total of $474.8 million, and $427.1 million more overseas. But the secret of its box office success might be the people who have seen it more than once. Paramount says 16% of Maverick′s audience has seen the film more than once, and 4% have seen it four times or more. That's huge. 

Top Gun: Maverick has an A+ Cinemascore, meaning audiences are enthusiastic about it. It also has a 96% on Rotten Tomatoes. But the idea that over 15% of its traffic comes from rewatching is kind of astounding.

We know that Marvel movies and Titanic drew similar numbers. People have always tried to see their favorite movies in theaters. I saw Lord of the Rings six times. I get it. But I love seeing a modern movie raking it in because it's good and because it entertains people. 

This is a very positive sign for the box office's health

Let me know what you think in the comments.      

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TopGun is the type of movie that people own, even if they don't "collect" movies .... like Marvel, like all the Disney movies, Bond, Mission Impossibles...etc

June 22, 2022 at 9:17AM


Hollywood: "We need to make films more rewatchable."
Audiences: "Give us movies with [censored by AI for hate speech]."
Hollywood: "Whoa, WHOA! Not THAT rewatchable!"

June 22, 2022 at 12:53PM, Edited June 22, 12:55PM


Edit the headline to: we’re seeing the power of non woke films.

June 24, 2022 at 8:29PM

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