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How they Kickstarted Kickstarter: 45 Minutes with Co-founder Yancey Strickler

Here’s an interesting interview with Kickstarter co-founder Yancey Strickler, wherein he talks about the history of the popular crowdfunding web site. The interviewer for ThisWeekIn is entrepreneur Jason Calacanis, whose Weblogs, Inc. network I used to write for (DVguru, to be specific). Even if you’re already familiar with Kickstarter, it’s a great story — including the tidbit that films have collectively raised 25 million dollars (!) to date:

(Sorry about the sound levels.)

As I research my own campaign (for my first feature), I’ve been compiling a “crowdfunding best practices” post, culled from the wisdom of Kickstarter veterans… so stay tuned for that as well. Also, if you want to see what growth looks like, check out the Happy Birthday Kickstarter post Yancey references in the interview.

[via Ted Hope]


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  • I am looking forward to your kickstart best practices post. You articles are great!

  • Tahnk you – very intetresting project and good example how NOT to make interview program…

  • wow… those soundlevels are painful… why not fix and re-upload something that won’t get your viewers thrown out of their home? And usually interviewers are trained to NOT constantly audibly interrupt and fill up the sound with “yeah, of course, , yepp, yeah, uhuh”, when I want to listen to the interviewee… That’s why I clicked play…. let the man talk damn you!

    Kickstarter is an interesting concept that I want to use for some future project… but I would not be thrilled to see another interview like this… Constant distractions from the subject…