Watch: A Love Letter to A24, the Cutting-Edge Studio of Our Time
This video tribute shows why A24 is indie distribution's knight in shining armor.
In an age where indie film distribution is characterized by tempestuous trial and error, many distributors have begun to shy away from the theatrical release. As a result, some filmmakers feel as if the onus is on them to self-distribute; turning to pay-to-play theatrical releases or direct-to-consumer VOD, they have tried to run their own marketing campaigns and take back control of the distribution Wild West.
A24 has proven to be a knight in shining armor. The most innovative production studio and distribution company of our time, A24 is trying to reverse the tides (read: millennials don't like indies) and get audiences excited about creative risk-taking once again. How? By giving them a dose of just that.
The company's signature is its ingenious and cost-effective viral marketing campaigns. At SXSW in 2015, A24 created a Tinder profile for Ex Machina's Ava and, more recently, sent provocative texts and organized a wild bus ride to promote the Daniels' Swiss Army Man.
In a bid for an internship at A24, NYU film student Will Thede created this supercut tribute to the studio. Its fast-paced and creative editing evokes the ethos of A24: fresh, vibrant, and exciting.