April 29, 2010

A diagram of the complete transmedia strategy for my next project

The push-pull interactions between marketing and storytelling are undeniably complex for transmedia projects. As such, there are a lot of diagrams and charts floating around the web illustrating how to best reach audiences dispersed across disparate viewing platforms. Thankfully, after months of hard work, I've come up with the definitive chart for transmedia storytelling! Click the image for a full-size view:

What's that? This is a powerpoint slide of the American military strategy in Afghanistan? Oh. Looks the same to me!

[via The NY Times]

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4 Comments

I wonder if the government has software that automatically generates these types of diagrams, based on metadata (like a family tree generator) or if somebody had to draw this out in Illustrator, at enormous taxpayer expense.

April 29, 2010 at 12:06PM, Edited September 4, 10:26AM

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According to the Times article, it's done at enormous taxpayer expense.

April 29, 2010 at 12:32PM, Edited September 4, 10:26AM

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Ryan Koo
Founder
Writer/Director

The sad thing is I bet someone is really considering this as a viable strategy when they should be writing a solid screenplay.

April 29, 2010 at 12:43PM, Edited September 4, 10:26AM

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I don't know, "outside support to insurgent factions" is often an acceptable stand-in for good writing.

April 29, 2010 at 12:50PM, Edited September 4, 10:26AM

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Ryan Koo
Founder
Writer/Director