February 5, 2011

A Closer Look at Lance Weiler's 'Pandemic' (and the Future of Storytelling)

Lance Weiler's Pandemic 1.0 wasn't just a short that played Sundance (available to watch in full here). The transmedia pioneer's project extended far beyond the theater, involving real-world objects and a plethora of social media hooks. Watching the behind-the-scenes videos is akin to time-traveling to the future (of storytelling):

Via Filmmaker Magazine, here's a look at the project's "mission control," complete with a big-ass table:

What, exactly, is Pandemic? Viewers in the United States can watch Ted Hope's interview with Lance:

Because Hulu is unavailable in most countries, here's another interview with Lance (also from Filmmaker):

What do you think of all this? Are you planning on extending your own projects beyond the "traditional" screen, as it were?

Your Comment


I would definitely like to...at this point, I'd be happy to complete a full-length project of any type (!) Here's a question for you...do you think it's more or less inevitable that transmedia will become as standard to cinema as (for example) color has become? I can definitely see transmedia *aspects* being incorporated across the board into Hollywood blockbusters...but I wonder if your average movie-going public is going to be willing to engage in a story to the extent that transmedia (seems at present) to require? Perhaps it'll be like videogames, where you can complete the story without unlocking all of the extra features...but the extra features are there if you'd like to go deeper...

February 7, 2011 at 9:06PM, Edited September 4, 7:54AM


I predict that transmedia will become as ubiquitous as 3D! ...hasn't. We're workin on that. Both concepts have awesome potential, but are relevant to certain projects, irrelevant to others. Pandemic was perfectly suited for the transmedia concept. Nice "war room"!

February 11, 2011 at 3:50PM, Edited September 4, 7:54AM