Lance Weiler's Pandemic 1.0 wasn't just a short that played Sundance (available to watch in full here). The transmedia pioneer's project extended far beyond the theater, involving real-world objects and a plethora of social media hooks. Watching the behind-the-scenes videos is akin to time-traveling to the future (of storytelling):
What, exactly, is Pandemic? Viewers in the United States can watch Ted Hope's interview.
Because Hulu is unavailable in most countries, here's another interview with Lance (also from Filmmaker):
What do you think of all this? Are you planning on extending your own projects beyond the "traditional" screen, as it were?