June 8, 2011

Skateboarding, Gunfire, and Models: RED Releases Dudetastic Super Slow-Mo SCARLET Footage

I didn't post this when it first came out, because as is often the case, RED releases new footage as Quicktime files posted to REDUSER rather than actually establishing a social media-friendly, embeddable video channel. However, as is to be expected in the world of online video, someone else took the initiative and uploaded the ProRes clip, and so here is the footage they shot on a RED SCARLET prototype (with the fixed 8X lens), featuring skateboarding, gunfire, hookers and johns, a car chase, and a matte black SUV. Brotally:

Hey RED, I get that you want people to download higher-quality clips for evaluation purposes instead of watching highly compressed Flash video. That would make perfect sense, except many of your Quicktime downloads -- including your latest MX sensor demo reel -- are shoddily encoded. Plenty of video services offer HD encoding that looks pretty damn good, so you might want to think about upping your video sharing game so sites much larger than mine (including, say, Gizmodo) can embed it. Just my $0.02.

If you're hankering for more RED footage, also check out this newly-released, VFX-heavy RED ONE MX clip at 48fps with the RED 18-50mm lens. I'd embed it here for you, but, you know, I can't.

Link: Scarlet 8x internal 120FPS test - REDUSER

Your Comment

23 Comments

I'm pretty sure that RED Scarlet will become the second "Duke Nukem Forever"...

June 8, 2011 at 3:56PM, Edited September 4, 10:54AM

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Marvin

Nah, it won't be TOO far out. Less than a year.

June 8, 2011 at 5:27PM, Edited September 4, 10:54AM

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Alec Sprinkle

Yes, it will be VERY far out, more than a year.

June 9, 2011 at 2:26PM, Edited September 4, 10:54AM

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Let me fix that...

See you in a year.

June 10, 2011 at 11:47AM, Edited September 4, 10:54AM

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Alec Sprinkle

Why would RED even care if Gizmodo covers their camera developments? Gizmodo can't even bother to get their facts straight and incorrectly states that this is the same Scarlet that was renamed to Epic.

Why would RED care about coverage in any mainstream tech blog? They already get personal endorsements from people like Peter Jackson. They don't care about the consumer market and they have stated as much. The professional market already knows who RED is and they don't need a blog like Gizmodo to give them updates about Scarlet development. Most of these filmmakers have already decided whether or not they'll buy an Epic or Scarlet because they already know and appreciate the extent of the technology being put into these cameras and whether or not their budgets will make the stretch. I don't think RED releases these videos to convince skeptical bloggers watching from the cheap seats, but rather for the loyal customers and future customers that spend so much time on their forums and want to follow the development process. For everyone else who doesn't want to follow that process, the existing body of work shot on RED cameras speaks for itself. Their company doesn't need a Vimeo or YouTube account to peddle their wares.

June 9, 2011 at 6:15AM, Edited September 4, 10:54AM

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Nick

RED should care about new customers because they're making a much cheaper version of their high-end professional camera in order to appeal to the masses. Not the DSLR masses, but the masses of folks who can afford a $5k as opposed to a $50k camera.

Gizmodo may get a fact wrong, but it's read by millions. PR is PR whether you pay for it or not, and RED lacks a lot of PR skills. It's not like getting their shit together on that front would replace their REDUSER efforts or lose any customers -- but it sure could bring some new ones in.

June 9, 2011 at 12:52PM, Edited September 4, 10:54AM

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Ryan Koo
Founder
Writer/Director

I love the smell of smackdown in the morning.

June 9, 2011 at 2:28PM, Edited September 4, 10:54AM

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Wonderfully Stated

Hardly a smackdown.

You're still ignoring RED's own admissions that they don't care about mass market. You can disagree with them all you want, but it's their company. I'd argue that the kind of people who would spring for a $5,000 camera are already aware of RED as a company and don't get their camera information from a site like Gizmodo. This doesn't have the mass market appeal of a stolen iPhone prototype. Can you imagine if someone bought a Scarlet based on some poorly researched Gizmodo article? They'd be blindsided by the cost of storage for their media and the postproduction workflow.

And who's to say RED doesn't plan to do some mass market PR when they actually have the camera ready to sell? An average consumer will just get frustrated by their open development process and move on, so if they are going to bring in any new customers who still don't know about their company, they'll have to have a product ready to ship.

They can't even make cameras fast enough to satisfy the existing demand on their own forum and they're moving as fast as they can. They don't need to go out and pound the pavement looking for potential customers who might be browsing a mainstream blog and who have $5,000 burning a hole in their pockets.

June 9, 2011 at 4:12PM, Edited September 4, 10:54AM

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Nick

Completely agree with Koo on this one. RED PR sucks. I was at the ShowBiz convention down in LA last December and one of the Red guys was down their preaching to the choir about how great the RED Epic is and how bad the DSLRs are. He was trying to get newbies like myself to invest our money in the upcoming fixed lens Scarlet rather than the Canon 5D MkIII. Problem is.... the Scarlet STILL isn't available. If Red doesn't care about small guys like us, why was he even there?... Why even care about or diss the DSLR market. I think everyone here would buy the $50,000 Epic if they could afford it, but most of us are forced to wait and wait for the sub $10,000 Scarlet.

Even at NAB, Red's booth was disappointing for small guys like me. More Epic talk and the introduction of their new high end sensor..... BUT still no concrete info on Scarlet.... NOTHING on prices and availability.

I'm not Peter Jackson. Red has promised the low end of the market 3K dreams for a long time now. It would have been better if they had NEVER announced the Scarlet 3 years ago. We could have all dismissed RED as something only for larger productions and the rich... and moved on..... which is basically what I've done.

At NAB, the Sony FS100 caught my attention and is the new frontrunner in my books for indie guys like us. I still wish RED the best and am glad for their efforts in the market, but the fact is that cameras over $25,000 are still out of my pay grade. 3k at 120fps still sounds nice though.... perhaps in a few years.

June 10, 2011 at 6:13PM, Edited September 4, 10:54AM

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They've touted this camera as a potential ENG / Doc camera at this price point. So why produce a demo that is so overly produced? All I want to see is normal footage, in normal circumstance, no lights. I just don't get why they wouldn't show this kind of footage.

June 9, 2011 at 12:35PM, Edited September 4, 10:54AM

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nigel

This was Garbage!

June 9, 2011 at 9:09PM, Edited September 4, 10:54AM

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I'm hate the smell of Fanboi in the morning.

Red's PR and Marketing suck. Jim Jannard even admitted he can't help just opening his mouth and that he wishes he was more like Apple. Guess he just can't exercise self-control.

You on the other hand, I can't explain why you're such a rabid fan of vaporware. (the scarlet camera literally won the Wired Magazine Vaporware award BACK IN 2009!! (yikes! another periodical read by an audience of millions))

If you'd like to give me a $5K deposit, I could probably never provide you with a camera also!

Paypal anyone?

June 10, 2011 at 12:01PM, Edited September 4, 10:54AM

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Smells of

Its called scarlet because it looks really hot but never puts out.

June 10, 2011 at 4:46PM, Edited September 4, 10:54AM

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..

Red doesn't really do ANY PR and marketing. They don't advertise in magazines. And they
only go to NAB with a booth in years when they have major stuff coming out.
They just make cutting edge cameras..which is why it takes them extra time...the cameras
sell themselves...which is at it should be.

June 10, 2011 at 7:37PM, Edited September 4, 10:54AM

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sammy

Not having a formal marketing dept or advertising budget (which they do, by the way - that's what pays for a tradeshow presence, or a demo film like "Tattoo") does not mean you don't do PR. In the internet age, everyone does marketing and PR. If you have a website, you do. I do.

Let's take NAB for example. They "announced" RED DRAGON, the next generation sensor. But it wasn't actually an announcement, just a mention ("we're working on the next thing" - of course you are). They said they'd finalize EPIC-S specs. They didn't. Other than some brief posts to REDUSER, there was nothing new on their web site (of significance, at least). Marketing isn't just about buying ads in magazines, it's about keeping your customers informed (which REDUSER is good for, though like most forums it can be difficult to find important info among thousands of comments) and it's about bringing in NEW customers. I appreciate their scrappy startup attitude, but for a multi-million dollar company they could do a lot more to present organized, timely information about their cameras, as opposed to mentioning something in a forum thread and expecting busy, succesful people to be aware of it. A little organization and PR savvy goes a long way, even if you don't have a department for it.

June 10, 2011 at 9:03PM, Edited September 4, 10:54AM

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Ryan Koo
Founder
Writer/Director

You've got alot of facts mixed up...Red did not announce specs for Dragon because they
did not want to tip off competitors. The significance of Dragon is that it can be put into the Epic-X
..so if people want to update next year to the new sensor they can do so...without having to
buy a whole new brain. However Epic-s looking to be unable to exchange it's sensor to Dragon.
The final Epic-s specs were not announced because production got pushed back due to parts
shortages from Japan..so announcing specs became a moot point.

But if you can't find information on RedUser..then you just aren't trying. This is called NoFilmSchool..
so guess what everything is on you. It's all on you...no-one anywhere is going to spoon feed you.

In the last 2 years Red has had at least 2 events where they showed footage and answered
questions. At the last one Jannard personally took questions from anyone...he also said
thank you all for taking time out of your busy day to come here and see some footage. I mean
have you ever heard of the CEO of Panasonic or Sony taking questions from people off the
street. Have you seen all of the information from Canon about ..a new 5D MkIII..there is NONE. Zero.

As for bringing in new customers..it's professional equipment with a high price..just not as
high as Sony. For everyone else there are I-Phones and the Canon HDSLRs. That's the market.
2 years ago Cisco paid over $500 million for Flip Video and they recently shut it down and did
not even bother selling it...look it up.

June 12, 2011 at 2:44AM, Edited September 4, 10:54AM

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sammy

How much is Red paying you to completely and utterly defend their interests? You aren't arguing effectively, you just sound like a zealot. Google straw man argument.

June 12, 2011 at 5:53PM, Edited September 4, 10:54AM

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FANBOI ALERT

I am not aregueing..there is nothing to argue about.
Just trying to set the record straight.

If I like a camera..I buy it. If I don't..I don't.s
Doesn't matter to me who makes it.

Not sure why people try to all political and PR about cameras and Red.
..not about that...It's about commnunication..aesthetics...etc.

June 12, 2011 at 8:19PM, Edited September 4, 10:54AM

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sammy

Did anyone notice that they completely ripped this idea off of a DC shoes campaign last year directed by Steve Berra the owner of the skateboarding website the berrics?
here's the link:

http://www.youtube.com/watch?v=nNQq2OvZ17c

judge for yourself

June 12, 2011 at 12:08AM, Edited September 4, 10:54AM

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The point stands though that RED is inept in high resolution distribution of footage. Outside of a 5-10 second .RAW clip of a captive lion trying to eat raw chicken on a stick, I have yet to see a 1080p ProRes or better clip of any substance from this camera.

For a company that touts high resolution like none other, they're strangely incapable of releasing high resolution samples of their Scarlet camera. I don't think it is true technical incompetence, it is simply the result of a fundamental lack of PR and marketing interest. They simply do not care.

The more of read of Koo's blog, the more I would hire him if I ran a company dealing with this stuff.

June 13, 2011 at 9:15AM, Edited September 4, 10:54AM

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Ryan Farnes

How many of you are film makers? You know real, getting paid, long career type of film makers? Those who have used gear going waaaaay back to actualy complete & distribute projects or had them broadcast? Not the wankey, self important "Oh LOOK! I got a video on Vimeo - way better than YouTube!" that smacks of derivitive, lame, yet-another-pretty-picture-(attrib_to_the_lens)and-no-story kinda 'films'?

Those of us who actually do really don't talk about it such flame-war induced crap and couldn't be bothered getting sucked into these puerile fora. We use RED ONE, tested an EPIC and await the SCARLET with good reason. The results they produce.

As Koo says ... peurile solipsism. How about some intelligent experience as addition to the industry instead of running amok with your experiential pants down mooning at the world. Boring...

June 16, 2011 at 8:29PM, Edited September 4, 10:54AM

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HowardG

So, what you're adding to the pot is more peurile solipsism.

Pot, meet black. Nice to meet you Pot, say, you look kind of like me.

Add something of value in your comments. Or a link to your amazing work. We better fucking be amazed, with a flame-like comment like yours.

This is a blog called noFilmSchool, and implies that not everyone here is a veteran, with decades of professional experience, you know, the kind of experience that waters down your inner self-expression in order to make the mortgage payments each month? Oh yeah, that kind.

June 19, 2011 at 11:08AM, Edited September 4, 10:54AM

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And HowardG has...

Shame only a couple versions of this camera exist and it will never get to production...

November 25, 2011 at 12:49PM, Edited September 4, 10:54AM

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sammy