July 5, 2012

Distribute Directly to Your Audience with Redux for Artists

Quite a few services have tried to get in on the direct-to-audience movie sale, with choices of streaming and download to a number of devices and smart TVs. Redux is an aggregator of online video, and it attempts to find videos for you based on user interests and social sharing mechanisms. The company is pushing hard into the connected TV space with their own app, and they're trying to recreate the experience of watching regular television programming with aggregated online video. One of Redux's newest additions, Redux for Artists, is a distribution channel where filmmakers can sell their videos directly to consumers.

Here's a little bit from TechCrunch about Redux for Artists:

The next project to leverage Redux for Artists will be Smiley, a feature-length film that was a collaboration of YouTube stars like Shane Dawson and Michael Gallagher. Those folks will be distributing the film directly to fans online, selling it for $8 and making it available as a stream or download. Viewers will be able to watch the film online or on a number of different connected platforms. That includes mobile phones, tablets, and even connected TVs. For that last part, Redux will be leveraging work it did with CE manufacturers to make its video app available on their devices. Redux CEO David McIntosh says that will be available through 40 million connected TV devices in total.

The trailer for that film, Smiley:

From the Redux for Artists site:

Give your fans the best TV everywhere experience - fans can instantly stream or download your performance, pause, then pick up where they left off on another device. Deliver a delightful experience on Connected TV devices like Xbox, PS3, Samsung, Google and Apple TV. Streaming anywhere means more fans can easily watch and buy your content...We handle all hosting, order processing, transcoding, and download/stream serving seamlessly across hundreds of devices.

It should prove be an interesting service for filmmakers looking to distribute to a number of platforms at once. As smart TVs and game consoles continue to rise in popularity, these services will have a far better chance at success. Prescreen, another online distribution service, suspended operations recently as it tries to figure out its future -- but there's a good chance it's the end of the road. In this new age of self-distribution and connected devices, there will surely be many more services that offer filmmakers the chance to get their movies on many devices -- but success will largely depend on the appetite for these independent films, as well as the adoption of smart devices.

There's no question that independent filmmakers don't have the budgets for advertising that big Hollywood studios do. In light of that, what services have you used recently to watch independent films that were outside of Netflix, iTunes, and VOD?

Link: Redux for Artists

[via TechCrunch]

Your Comment


Sweet website/service. Disturbing film.

July 5, 2012 at 3:47PM, Edited September 4, 7:54AM


I only watch independent films over the internet, because I have yet to find a service in Belgium that delivers them right to your tv. And I concur with Luke Neumann that "Smiley" seems to be quite a disturbing film.

July 5, 2012 at 11:28PM, Edited September 4, 7:54AM


I also concur with Luke, great service.

July 12, 2012 at 12:32PM, Edited September 4, 7:54AM


Sell it for $8.00. Don't think enough people will pay for it to be profitable for the filmmaker. Hope I'm wrong...

July 12, 2012 at 1:01PM, Edited September 4, 7:54AM


The problem still comes down to the fact that theres so much crap being produced by indi and hollywood filmmakers that theres no way for the average person to know about it much less wade through it all.

Netflix is the only company that has it right, stream it all for one flat monthly rate. That way if your film sucks, all ive lost is the 5 minutes it took to determine that.

I think what we really need arent better distribution systems, its better filter systems. Somebody has to filter all the garbage so the consumer doesnt have to.

July 12, 2012 at 8:13PM, Edited September 4, 7:54AM

dick van dyke

I agree. The filtering system is the biggest problem...not just to filter out crap, but to help figure out what's what, like what a particular film is about, or the right audience/market for it.

I've been to SXSW for the past 15 years or so, excluding the last 2, and that's my biggest gripe with both the films and the music. Some years, I've seen a movie a day, and way more than a band or two a day...and honestly not see one thing of interest to me.

I've been part of the festival scene in a small way a few times as a filmmaker...but other than that, as a festival going audience member, I don't really enjoy most of the festivals b/c the realization is that YOU are the filter. I don't wanna be the filter! I don't want to deal with like a 10 or 15 to one ratio of bad to good films...I want someone else to do that for me.

When you are in that room with an amazing film, and you and everyone else there knows it, it is kinda cool and kinda special, though...

July 13, 2012 at 5:28AM, Edited September 4, 7:54AM

Daniel Mimura

I agree with the filter issue. But lets not go down the road of calling peoples films 'CRAP'. That's not me being a dick, all I mean is that one mans crap is another mans gold. It's all subjective, who are we to tell the consumer what is good and what isn't good?

Better filtering so that the consumer can make a quicker more informed choice, YES,

Deciding the consumer is a moron and that they're not inteligent enough to make informed choices, NO.

Then we really are being dicks.

July 15, 2012 at 1:17AM, Edited September 4, 7:54AM

John Stockton