Aputure aims to bring the price down on quality gear with the new $585 COB 120t, the $120 A-Lrya Lavalier and the $280 D3 shotgun microphone.
After last year's Lightstorm panels, Aputure has proven that it can make affordable LED fixtures with pleasing color. This year moves their LED tech into familiar fresnels with a 1.5k tungsten equivalent and a 120w tungsten equivalent. In the past year Aputure has moved into making audio gear as well, following up the release of their $30 A-Lav with the $120 A-Lyra and the $280 D3 shotgun. To combat Apple's removal of the analog port on their next phones, the A-Lyra powers through lightning port and actually gives you back the analog input.
Aputure also shows off the now-fully-shipping DEC LensRegain from last year's NAB. This is a combination of a Speedbooster and a wireless focus/iris control for EF lenses on M/43 cameras. Here's a side by side optical test with the Metabones Speedbooster:
More of No Film School's coverage from the NAB showroom floor: