To many, the name of the digital video camera game is pixel count. What manufacturer can cram the biggest sensor in the smallest frame at the best price? To others, the name of the game also appears to be… market research?

Today Sony has announced its first ever interchangeable-lens alpha series “vlog camera” with its new Sony ZV-E10. Market research, baby! 

If there’s any industry which is blowing up post-pandemic, it’s the online world of vlogging. And, while there are many great vlog-specific cameras on the market, Sony looks to be adding a new addition from its signature Alpha series with this new vlog cam.

Let’s take a look at the new Sony ZV-E10 to see if it might be right for your vlogs or other video content projects.

The Sony ZV-E10

All right, let’s start with the big news first. The new ZV-E10 is going to feature a 24.2MP CMOS sensor with Sony’s familiar BIONZ X image processing image, which will be able to record up to 4K UHD at 30 fps and Full HD up to 120p.

The ZV-E10 will also include many “vlogging-specific features” which were popular with the ZV-1 including background defocus and a product showcase setting mode.

The new camera will also include a 3” side flip-out touchscreen LCD for handheld monitoring if you’re on the run.

Basically put, if you’re into that #VlogLife, you’re going to get pretty much everything you need from the ZV-E10—plus some great looking, sharp Sony video.

Sony ZV-E10Credit: Sony

Specs and Features

“With the introduction of Sony’s first interchangeable lens vlog camera, the ZV-E10, we are excited to meet the growing needs of today’s creators. The new ZV-E10 pairs the versatility and excellent image quality of a large-sensor interchangeable lens camera with user-friendly features that are specifically designed for vlogging, making it an ideal tool for video creators looking to transition to a more advanced set up.” - Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. 

As put by Yang Cheng, VP of Imaging Solutions at Sony, the new ZV-E10 promises to be an “ideal tool for video creators” who are looking to make that jump from smartphone or point-and-shoot cameras to more professional and cinematic setups, but with many of the same features that you might expect for novice filmmakers.

With quality 4K video, solid audio with its internal directional 3-capsule microphone, and its smart Face Priority AE (auto exposure) algorithm, it’d be a safe bet to assume that this thing might become one of the biggest vlog cameras since the built-in camera on the original MacBook Pro.

Key features include:

  • 24.2MP APS-C Exmor CMOS Sensor
  • UHD 4K30p and Full HD 120p Video
  • 3.0" Side Flip-Out Touchscreen LCD
  • 425-Point Fast Hybrid AF
  • Up to 11-fps Shooting, ISO 100-32000
  • Real-Time Eye AF and Tracking
  • Background Defocus & Face Priority AE
  • Directional 3-Capsule Mic and Windscreen
  • Headphone and Microphone Ports

Price and Availability

The new ZV-E10 is set to be available here at the end of August and will come in either black or white.

Starting price is going to be approximately $700 USD (or $900 CAD) and will be available online and at all Sony authorized dealers.

As far as lenses go, the ZV-E10 camera will be available with a kit option with a E PZ 16-50mm F3.5-5.6 OSS power zoom lens for $800 USD as well.