The Sony a7s III is Finally Coming On July 28

Sony sets date for a7S III launch event. 

After years of rumors, leaks, questions, and complaints, Sony has officially confirmed Tuesday, July 28 at 10 EDT / 7 PDT will be the launch day for the much talked about a7S III

When the Sony a7S II arrived five years ago, it impressed videographers and still shooters alike. Since the rollout of the a7 III and the a7R IV, the Sony a7S III hype train has been steady. Even with rumors of what it could potentially feature, it's not exactly known for sure. What we do know comes from an interview with Sony's Kenji Tanaka, who it will include 4K 60p 10-bit 4:2:2 recording, and that RAW recording is a consideration. Tanaka also pointed out the reclassification of the 'S', saying it now stands for 'supreme' which alludes to the improved image quality "from having really big pixels." 

The a7S III will face stiff competition. Panasonic has its LUMIX DC-S1H, Fujifilm already released its XT-4, Canon announced the R5 and R6, Sigma has the fp, and while not the same target, it needs to fair well against the Blackmagic Pocket Cinema Camera 4K and 6K. Speaking of Blackmagic, the company just announced the URSA Mini Pro 12K.

However it shakes out, let's hope the wait for the a7S III is worth it. What are you wanting to see on the a7S III? Tell us in the comments below.      

Your Comment

14 Comments

Cube form factor, FF/S35, 4k, 422, 14+ stops DR, internal ND. I don't have the money to deal with the storage and other media for the 6k-8k-12k resolution that I'm sure this will have.

July 16, 2020 at 4:58PM, Edited July 16, 5:17PM

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Right? It's getting silly with all these new resolution and no solution to current limitations in post!

July 16, 2020 at 5:05PM

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Kimo Fatsaai
Producer
154

First and foremost: EASIER/CLEARER menu system. This is exhausting.
Please no 8K!
Just give us usable 4K (12 bit would be nice, higher frame rates, & RAW) - 6K for re-framing.
Ability to use SSD drives. A larger touchscreen.

July 16, 2020 at 7:58PM

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Zarf
271

So what I did. I packaged my A7sii and sold it on eBay. With that money and 300 more I bought me the bmpcc 6k. Let me tell you it is liiiiight years ahead of Sony and now looking to sell my FS5 since it’s only been collecting dust (personal opinion).

July 17, 2020 at 1:31PM

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Too late bmpcc4k n 6k just took you Sony. (I owned an a7s2 and FS5)

July 17, 2020 at 1:44PM

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4K 60p 10-bit 4:2:2 recording ?
What year do they think it is, 2012 ?

July 20, 2020 at 6:41AM

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Martin Brewer
Director, DOP
683

My main camera is from 2012 and is only HD 8 bit c300. It holds up fine even today.

July 23, 2020 at 4:43PM

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Fingers crossed. It's been almost 5 years in the making...

July 23, 2020 at 9:34AM

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Guy McLoughlin
Video Producer
33434

Sold my a7s2 last fall for the Fuji X-T3 and I've been looking at the Z Cam E2 series to replace my FS5. The A7SIII is going to have to be pretty impressive to come close to anything other companies are offering lately.

July 23, 2020 at 9:40AM

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Alex
81

4k 16bit and I would buy it right away :)

July 23, 2020 at 12:12PM

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Marco Biagioli
TV Host @BritaliansTV
72

Those specs sound great! Admittedly, I haven’t tried a 6 or 8k downsampling camera, but I‘d be happy with a good 4k implementation. I’d also appreciate better colour science, perhaps a gentler Venice style. Big pixels, again, should mean good tonality and low noise for people who don’t have a big lighting crew. Easier custom WB function. Wi-Fi to smartphone like the Canon 5D4 to monitor and operate the camera would be ideal. Better auto focus is a must. Here’s hoping.

July 23, 2020 at 4:29PM

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Ross Pfeffer
photo/video/film making
79

hi

July 23, 2020 at 9:46PM

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Quảng Ninh 365
Quảng Ninh 365 | Thông tin sản phẩm & dịch vụ tại Quảng Ninh
248

Electronic ND filter, 6k 4:2:2 / 10 Bit / raw or 800 Mbit Codec / high resolution EVF / improved IBIS / improved Autofocus

July 24, 2020 at 4:26PM

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Rolf Heiler
Documentary filmmaker
88

hm, all new system, more powerfull chip-cpu, to handle best video quality and buffering, then ofcourse gud stabilization, 4K 120fps and gud battery and best display ou jeee

July 25, 2020 at 11:25PM

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