While I’m no legal scholar over here, I believe the technical term for what’s going on here is a “rootin’, tootin’, showdown” between DJI and Insta360. The battle wages across several different fronts at this point as both companies have drones, action cameras, smartphone gimbals, and more.

And this battle is about to get more ugly as DJI has filed new patent infringement lawsuits against Insta360’s Luna line of products, including the new Luna Ultra, which the latter just announced this week. (Here’s our write-up of the Luna Ultra when it was announced.)

What does this lawsuit allege? What will come out of it? Let’s explore what we know so far.

DJI Files Lawsuit Against Insta360

So, to be fair, this isn’t the first, or likely the last, lawsuit between these two brands. There have been lawsuits we have covered in the past involving patent infringement by the two companies' drones, in particular the Antigravity A1 (which, again, technically isn’t Insta360’s brand but kind of is).

This latest lawsuit focuses on the similarities between the DJI Osmo Pocket series and the Insta360 Luna series. Again, we’re not legal experts here, so it’s not for us to decide what constitutes similarities (e.g., all cameras have sensors and buttons) and what constitutes patent infringement (did Insta360 blatantly copy or steal designs?).

The lawsuit, which has been shared with No Film School, includes examples it claims constitute patent infringement and includes example images you can check out below.

Credit: DJI

What Comes Next?

To be honest, we’re not sure. As mentioned above, this isn’t the first lawsuit between the two companies, and likely won’t be the last. It’s not the only thing going on for the brands right now, as DJI is still fighting a very uphill battle against the FCC to sell its drones and other products in the US.

There are also other knock-offs, workarounds, and competitors occupying the space, which, frankly, is making it hard for consumers and video pros in the US in particular to keep up with which products are available when and where.

Hopefully, there will be some resolution here soon, but as long as there’s robust and fair competition in the market, those working in film, video, and content generally win. So, let’s hope for that.

From Your Site Articles
djiinsta360dji osmo pocketinsta360 luna seriesinsta360 luna ultra​dji insta360 lawsuit
Cinematography & CamerasTopics