NATO's Cinema Foundation has been working hard to get audiences back into the theaters, and they may have found the golden ticket. With movie ticket prices nearing an average of $10, the Cinema Foundation is discounting admissions at most theaters to celebrate National Cinema Day.
Deadline reports that the one-day event will be held at more than 3,000 participating occasions hosting more than 30,000 screens. Beside the $3 admissions fee to any movie of your choice, exclusive previews and special in-theater promotions will be available to audiences.
Major chains, including AMC and Regal Cinemas, are participating as well as all major film studios.
'Stranger Things 3'Credit: Netflix
“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” Jackie Brenneman, the Cinema Foundation president, said in a statement. “We’re doing it by offing a ‘thank you’ to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet.”
The Cinema Foundation is a donor-supported charitable non-profit that is dedicated to promoting the essential cinema and movie theater industry. The goal of the foundation is to further develop diversity in the workforce while helping grow moviegoing communities through research, education, and philanthropy.
Labor Day weekend is traditionally one of the slowest weekends in theaters, National Cinema Day could flood theaters will moviegoers and potentially prompt them to return throughout the fall.
On Sept. 3, your discounted tickets will provide you with exclusive previews that will include a look at upcoming titles from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony Pictures Classics, Sony, United Artists Releasing, Universal, and Warner Bros., but only for one day.
Organizers of National Cinema Day describe the event as a trial that could become an annual fixture if the turnout of moviegoers meets the expectations of the theaters and the Cinema Foundation. While most theaters have discounted tickets on Tuesdays, the very affordable ticket price could entice people to bring their families and friends out to the theater to enjoy a new release.
Will you be celebrating National Cinema Day at your local theater? Let us know in the comments below!