Adobe MAX Kicks Off This Week as Company Shares Stats on Accelerating AI Use

Adobe Creators’ Toolkit Report

So, as the company has done in years past, this latest Creators’ Toolkit Report surveyed more than 2,000 US creators seeking to take the pulse on how the creator economy is rapidly evolving and how workflows are being improved, or at least changed, by major emerging trends like the new AI tools and features in Adobe’s products.

“I taught myself how to use many of the tools I rely on to create content today, so learning new skills and experimenting with technology have always been a big part of my creative journey. Creative AI has become another tool in my creative process, helping me explore new ideas, experiment with different approaches, and bring ambitious projects to life. What excites me most is that AI doesn’t replace my creativity; it expands what’s possible. I’m still the one driving the vision, making the creative decisions, and shaping the final result, but now I have even more ways to turn my ideas into reality.” — Katarina Mogus, tech creator and podcaster

Some of the big numbers report that more than three-quarters (78%) of creators who currently use creative AI say it has accelerated the growth of their business or following. That number climbs to 89% for full-time creators who feel confident they can learn the AI skills they need to keep growing.

The Changing Landscape for Video

Our big focus in covering Adobe MAX this year will once again be on how the filmmaking and video editing landscape is set to change with each new announcement and innovation.

And to that end, Adobe has some data that points towards AI, at the very least, speeding up workflows and productivity, as the company reports that more than a third (38%) of creators say they’re making more video than a year ago, and nearly two-thirds (65%) say that making more video assets is important to achieving their goals.

When looking at this data for the different areas of video creating and editing where AI assistance is most wanted, the most common answers include the following:

• 21%selected adding visual effects or removing unwanted details
• 19% selected editing and arranging clips into a complete story
• 18% selected cleaning up speech or fixing unwanted sound

Those are just some raw numbers, though. We’ll report back as we talk with filmmakers and video editors in person at MAX this week and cover what announcements are sure to come.

So, stay tuned, y’all.