Nikon’s “Z Cinema” Trademark Fuels RED Replacement Rumors

Nikon Applies for “Z Cinema” Trademark

According to reporting done by Nikon Rumors, an official application for a “Z Cinema” trademark has been applied for by Nikon. Some are suggesting that this might just be a trademark for a new line of cinema lenses, perhaps. Others point out that it's merely referring to the new Z-mount RED cameras.

Here’s an excerpt from the trademark application (which can be found online here):

A moving picture camera and its part And a furnished accessory, cinematographic machines and apparatus, apparatus for editing cinematographic film, digital cinema cameras and their parts and fittings, photographic machines and apparatus, cameras and their parts and fittings, digital-cameras and their parts and fittings, camcorders, and its part And the adapter for attaching a furnished accessory, optical machines and apparatus, a camera lens, the lens for moving picture cameras, digital cinema lenses for cameras, the lens for digital camerases, the lens for camcorderses, the strap for camerases, and cameras to a tripod, tripods for cameras, the case for camerases, [ the strap for moving picture cameras, and a moving picture camera ] The adapter for attaching the adapter for attaching to a tripod, the tripod for moving picture cameras, the case for moving picture cameras, the strap for digital cinema camerases, and digital cinema cameras to a tripod, digital cinema tripods for cameras, the case for digital cinema camerases, The adapter for attaching the adapter for attaching the strap for digital camerases, and digital cameras to a tripod, the tripod for digital camerases, the case for digital camerases, the strap for camcorderses, and camcorders to a tripod, the tripod for camcorderses, the case for camcorderses

What’s Next for RED Digital Cinema?

As shared by Nikon reps, the V-RAPTOR [X] Z Mount and KOMODO-X Z Mount are the first entries into the all-new Z CINEMA series; a new product line of co-developed solutions from Nikon and RED. This Z CINEMA series is targeted at providing high-quality solutions for the cinema, high-end production and creator market.

Still, we're intrigued by what might come next for Nikon and RED as these two brands further integrate together and scheme up new—and very much exciting—innovations to give those of us working in the film and video industry more options to choose from in the future.